The Drop & Hook team was humbled to receive two Trailblazer Awards from the Transportation Marketing & Sales Association (TMSA) during the 2026 Logistics Marketing Sales Conference in Denver, CO. TMSA's annual awards recognize the best marketing and sales initiatives within the transportation and logistics industry. 2026 marks the fifth consecutive year that Drop & Hook has earned trailblazer recognitions, further supporting our commitment to being a top marketing agency for transportation & logistics brands.
"We're extremely proud of the relationships with long-standing clients like IMC Logistics," said Michelle LeBlanc, Drop & Hook Founder/CEO. "Their prowess to tackle a subject like cargo theft in such an innovative and proactive way alongside our team proved to be a unique and innovative experience."
Learn More About Our Trailblazing Project:
1. Facebook & Instagram Reels Campaign
Our approach to IMC’s Reels program was built on a simple premise: to reach drivers where they actually spend time and earn their attention, you have to speak their language. That meant leaning into trending audio, relatable humor, and formats that felt native to social media rather than lifted from a corporate communications playbook. A Reel that makes a driver laugh or nod in recognition will travel further organically than a produced video announcing a safety award.
This required real discipline. It is easy to publish safe content. It is harder to publish content that has a perspective, a sense of timing, and a willingness to be a little unexpected. The IMC team trusted Drop & Hook to push in that direction, and the audience responded. The 84.9% increase in video views and the consistent “higher than others” designations from Meta’s own benchmarking tool are not simply the result of a bigger ad budget. They are the result of better content.
The campaign also introduced a more structured content rhythm for IMC than the company had previously used. Rather than just publishing reactively, we built a cadence around planned campaign windows (Driver Appreciation Week, Family Day, Christmas) while also maintaining a more consistent baseline of content throughout the year. The volume increase (97% more Reels than 2024) was meaningful, but volume alone does not explain the results. The engagement rate, follower growth well above Meta benchmarks, and the 820 leads generated through paid and organic social reflect an audience that was genuinely interested in what IMC had to say.
Watch IMC's Reels here.
2. Cargo Security Thought Leadership Campaign
Most transportation companies approach thought leadership reactively, sharing opinions on trends as they emerge. For this campaign, IMC identified cargo theft not just as a hot industry topic but as an issue with genuine policy stakes, cultural urgency, and a growing national audience far beyond logistics. IMC then built a campaign designed to insert themselves into that broader conversation not as an advertiser, but as an authority.
Critically, that authority was real and already established. IMC Chief Strategy Officer Donna Lemm had spent years engaged in transportation public policy on Verified Gross Mass, chassis choice, and a multitude of legislative issues that shape how the industry operates. With the threat of cargo theft rapidly increasing, this was not a topic chosen for its marketing potential alone, it was a cause IMC was already equipped and motivated to champion. An invitation to present at the Agricultural Transportation Coalition’s conference reflected that standing, and the subsequent American Trucking Association selection of Donna Lemm as a representative of the trucking community before the Senate cemented it further.
The foundation of the content campaign was a substantive white paper backed by that real expertise. From there, a coordinated mix of PR, social media, and podcast appearances further amplified Donna’s voice and the IMC Logistics brand. With Donna testifying before the United States Senate, IMC saw much more than a typical marketing outcome.
Read more about IMC's education and response to cargo theft here.
TMSA is the only association dedicated to advancing the success of marketing and sales professionals in all modes of the commercial freight transportation market. Learn more about TMSA's recognition programs here.