MICHELLE LEBLANC, FOUNDER
Michelle LeBlanc is the founder of Drop & Hook, a marketing agency specializing in solutions for transportation and logistics companies. Over the last decade, she has developed a specialty in transportation and logistics marketing, working with 3PLs, truckload carriers, and technology leaders in the developing digital freight space. Her work has spanned B2B and technology product marketing, social media brand building, employee engagement and recruitment strategies.
Previously she worked at marketing agencies Fuseideas and Industrium (formerly Kemp Goldberg Partners), leading social media, email, content, and inbound marketing efforts, and held social media strategy roles at advertising firm KBS+, and at IIR USA, a marketing event firm. From counseling c-level leaders at Fortune 1000 firms to shepherding fledgling brands to launch, her marketing experience is strategic and goal-oriented, both platform and medium-agnostic; with a focus on embracing marketing technology and measurement tools to develop and serve the right content and messaging to the target audience at the right time.
KENZIE COPELAND, SENIOR ACCOUNT MANAGER
Kenzie, with over seven years of marketing experience, joined drop & hook as our inaugural full-time employee in 2021. As our Employer Branding Lead, she drives the development and execution of targeted marketing strategies that elevate employer reputations while both attracting and retaining talent. Kenzie's extensive marketing expertise spans from crafting engaging social media campaigns to implementing effective email marketing strategies, ensuring the achievement of our transportation and logistics clients' goals.
Kenzie earned her master’s degree in strategic communication & innovation from Texas Tech University.
DREW PRESCOTT, OPERATIONS MANAGER
Drew Prescott is an operational and technology professional with more than 15 years of experience managing customer success, IT infrastructure, database and technology deployments. Over the course of his career he has worked with national brands including Atlantic Media and Comcast Cable, and most recently he served as Director of Technology - Internal Systems at Xometry, an AI-enabled marketplace for on-demand manufacturing.
In his work at Drop & Hook he leads people and process, managing communication and workforce tools and better enabling our team to deliver projects on time and within budget.
TRACY NEILL, ACCOUNT MANAGER
Tracy is a Marketing Account Manager with 6+ years of experience in digital marketing and 5 years of experience in the logistics industry. Tracy has experience managing content across multiple channels including websites, email marketing, social media, webinars, and tradeshows. Throughout her career, she has developed a passion for building strong partner relationships and cultivating quality content to help businesses grow and meet their goals.
Tracy graduated from Longwood University with a bachelor’s in Marketing and a Master's in General Business.
TAYLOR GANT, DIGITAL MEDIA MANAGER
Taylor, Drop & Hook’s Digital Media Manager, collaborates closely with clients on their social and PPC advertising accounts, leading the development and management of paid media campaigns. With a focus on crafting strategic campaign strategies and ad account management, Taylor ensures campaigns are optimized to meet business goals. Her experience spans from initiating new accounts and strategies to refining existing campaigns and devising expansion plans. With specialized experience in Google, Facebook, and LinkedIn Ads, Taylor constructs cross-platform campaigns, ensuring targeted messaging reaches audiences at the right time.
Taylor is a graduate of Texas A&M University with a degree in Media Studies. She joined Drop & Hook in 2022 as a Digital Marketing Coordinator and has since specialized in Digital Media.
STACIE WIEGMAN, DIGITAL MARKETING COORDINATOR
From the beginning of her professional career in marketing more than five years ago, Stacie has been serving the transportation/logistics industry. Stacie has led digital marketing efforts including paid ads, content creation, website design, social media management, SEO, analytics, graphic design, photo editing, video production, and more. Furthermore, Stacie has worked alongside carriers of various sizes and unique objectives. Whether it’s recruiting, sales support, or internal communication, Stacie has seen many aspects of the trucking industry.
REBECCA LEGERE, CONTENT WRITER
When it comes to quality copy, it’s about more than just pretty words on a page. It’s about effective content that grips your audience and communicates your story effectively. That's been Rebecca’s specialty for nearly 10 years.
From conception to final edits, she’s an expert at finding the voice that best reflects an organization's brand and goals. From start-ups needing to forge an initial, meaningful online presence to established businesses wanting to breathe new life into their brand, updating corporate websites, creating engaging copy for newsletters, collateral, or social media – she’s done it all. And for a multitude of industries, including the apparel industry, trucking/transportation, travel, insurance and more.
Interested in joining the team?
Our Accreditations
Meta Business Partner
Google Partner
Our Partners
Bigger project? We play well with others.
Bring your own preferred vendors or tap into our extensive network of creative professionals:
Blackfly Media: Video production and public relations
GNF Communications LLC: News writing, earned media, press relations, integrated PR planning
Berce Creative: Copywriting and blogging
GoodQ Media: Media planning & buying, and measurement solutions
Willem LLC: Branding and design
WHO WE SERVE
Drop & Hook is a boutique transportation marketing agency dedicated to building lasting relationships with select clients. We have provided social media and content marketing services to brands from across the industry including logistics technology startups, truckload carriers, and warehousing and supply chain providers.
To learn more about our experience, get in touch.
