The Marketing Automation Agency Built for Logistics and Transportation
We make marketing technology work for transportation.
Drop & Hook is a HubSpot Gold Partner and marketing automation agency that works exclusively with brands in the transportation space including freight brokers, 3PLs, asset-based carriers, and logistics technology companies. We don't apply a generic setup to your account and hand you a login. We build a CRM solution that serves around how your business actually sells, then help you use it to generate and convert more leads.
Whether you need a full CRM buildout, better lead nurturing workflows, or someone to manage your HubSpot portal on an ongoing basis, we've done it for companies that look a lot like yours.
Who It's For
Built for logistics teams ready to get more from HubSpot.
This service is a fit if you're a logistics or transportation company that:
- Is interested in exploring a new HubSpot implementation
- Has a CRM, but isn't using it consistently across sales and marketing teams
- Is generating inbound leads, but losing track of them before they close
- Wants to build automated lead nurturing or outreach sequences for shippers, carriers, or both
- Has a CRM full of duplicate records, auto-created companies, or outdated contacts
- Is scaling a sales team and needs a system that grows with you
- Has never had a dedicated marketing function and needs to build one from scratch
We work with freight brokers, 3PLs, asset carriers, logistics technology platforms, and supply chain service providers. If you move freight or help others do it, we can help you market and sell more effectively.
Our Process
How Our Process Works for HubSpot Optimization and CRM Management
Every engagement starts with discovery. Before we change anything in your account, we need to understand what you have, what's working, and where the gaps are. If you’re not yet using a CRM, we’ll use our discovery period to understand your current sales and marketing process and discuss the options that might work best for your business.
Step 1: Audit and Discovery |
We review your existing CRM setup, contact and company data, current workflows, email performance, and pipeline stages. We spend time understanding your sales process, your target customer profile, and how your team currently qualifies and follows up with leads. |
Step 2: Strategy and Buildout |
Based on the audit, we build or rebuild your HubSpot account to match how your business actually operates. This might include sales pipeline configuration, contact segmentation, deal stage definitions, lead scoring or building automated nurturing workflows that move contacts from awareness-oriented marketing to true sales lead. |
Step 3: Content Integration |
Marketing automation is only as good as the content behind it. We connect your HubSpot workflows to emails, landing pages, and lead magnets that speak to logistics buyers. This is where our industry expertise makes a real difference. Our experts get to know your business and write the emails, sequences, and nurture content so you’ll never have to brief a generalist agency on what a freight broker actually does. |
Step 4: Training and Handoff |
We provide the training your internal team needs to succeed. If you want ongoing management, we stay involved. If you want to run it yourself, we make sure you can. |
Step 5: Ongoing Management and Optimization |
For clients who prefer a fully managed service, we handle monthly reporting, A/B testing, list hygiene, workflow updates, and CRM maintenance. We specialize in building dashboards and reports that speak to your real business goals and giving you the tools you need to show success to your stakeholders over time. We bring recommendations to you rather than waiting to be asked. |
What You Get
A Fully Optimized HubSpot Platform Built to Drive Results
Depending on your engagement scope, Drop & Hook's HubSpot and marketing automation services include:
- Portal audit with a prioritized recommendations report
- CRM cleanup, including deduplication and company record standardization
- Pipeline and deal stage configuration built around your sales process
- Contact segmentation and list-building by customer type, lane, or service line
- Lead scoring models for shippers, carriers, or both
- Automated email sequences for lead nurturing, win-back campaigns, and post-close follow-up
- Landing pages and form integrations for campaigns and events
- HubSpot-native reporting dashboards for sales activity, pipeline velocity, and marketing attribution
- Ongoing portal management, list hygiene, and workflow optimization
- Monthly or quarterly performance reporting with clear recommendations
Your Tech Shouldn't Hold You Back
Contact Us
Frequently Asked Questions
Do you only work with HubSpot?
Drop & Hook is a HubSpot Gold Solutions Provider, we find it is often the right marketing technology to serve the needs of growing brands in the transportation and logistics industry. However we have also worked with clients using Salesforce, Zoho, Mailchimp and other CRM or marketing automation platforms for marketing automation and CRM work. Ultimately we want to help our clients find the right fit for meeting their business goals and we are always happy to discuss different options for your brand!
Do you work with companies that are new to HubSpot?
Yes. We work with companies at every stage, from those evaluating a CRM for the first time to those who have had an account for years but haven't gotten full value from it.
Can you write the content for our email sequences and nurture campaigns?
Yes. This is one of the things that separates Drop & Hook from a generalist marketing agency. Because we work exclusively in transportation and logistics, we write the emails, subject lines, and landing page copy ourselves. You don't need to explain what a drayage operation is or brief us on the difference between a 3PL and a freight forwarder.
What does a typical engagement look like?
Most clients start with a portal audit and strategy phase, then move into buildout and implementation. Some clients bring us in for a one-time project, such as a CRM cleanup or a new workflow build. Others work with us on a monthly retainer for ongoing management and optimization.
Do you offer HubSpot training?
Yes. We provide training for sales and marketing teams as part of every buildout engagement. We can also offer standalone training sessions for teams that need a refresh.
How is Drop & Hook different from a general HubSpot agency?
We work exclusively in transportation and logistics. That means we understand your buyers, your sales cycles, and your data. We're not learning your industry on your dime.