Driving Results
At drop & hook, we don’t just create marketing campaigns. We deliver results that move the industry forward.
Our work has been recognized by the Transportation Sales and Marketing Association (TMSA), earning multiple Trailblazer Awards that highlight our impact in transportation and logistics marketing.
Explore our award winning projects below to see how we combine data-driven strategies with creative storytelling to deliver measurable success.
Thought Leadership
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IMC Logistics, the largest marine drayage operator in the U.S., sought to be a trusted voice in the industry. To achieve this, we strategically leveraged trending discussions on port congestion, a topic of high industry interest, to secure media placements, amplify IMC’s expertise, and influence industry perceptions. Our efforts led to a non-sponsored guest appearance on FreightWaves’ “What The Truck?!” podcast, providing IMC Logistics with a valuable platform to share insights. We also secured four additional podcast interviews, built reciprocal relationships with key industry journalists, earned 20K+ impressions, and a 4.5% engagement rate.
Download our case study to learn more.
Moving the Mission
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With #WreathsAcrossAmerica earning 2.7 million views on TikTok before the nonprofit even had a profile, we knew untapped potential existed on the platform. Leveraging insights gained from a social listening audit, drop & hook crafted a comprehensive TikTok rollout strategy aligned with Wreaths Across America's mission and the non-profit's goal to forge new partnerships with transportation companies. After our initial launch, our combined efforts resulted in significant growth, amassing 575 TikTok followers, 53.7K video views, and 2.6K engagements in less than one year. In addition to growing brand awareness, we inspired new drivers to move the mission.
People Drive Possibility
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At drop & hook, our goal is always to do better than we’ve done before, and that’s exactly what we did when we were tasked with generating an increase in leads for CFI’s driver recruiting team. We identified an opportunity to test Google’s new Performance Max campaign type to expand ad reach and placement opportunities, thus improving performance and meeting CFI’s goals. By harnessing Google’s Performance Max campaign type over traditional Search campaigns alone, we increased impressions by 365K, clicks by 4.47K, decreased our average cost per click by $0.58, and decreased cost per conversion by 56% in one year.
Case Studies
She Drives CFI Campaign
CFI Client Case Study
From Startup to Industry Player
Fleet Enable Client Case Study
The Power of Thought Leadership
IMC Logistics Client Case Study
Influencer Marketing with Truck Drivers
Trucker Tools Client Case Study
Using Thought Leadership To Nurture Leads
TForce Logistics Client Case Study
Recruitment Marketing that Works
Core-Mark Client Case Study
Interested in more examples of our work, or maybe you want to talk about how we can manage similar projects?
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