Sure, video content should be a part of your 2023 digital marketing strategy. You can believe the hype. But that doesn't mean a strong blog has decreased in value. According to Demand Sage, 91% of B2B brands have a blog and 55% of those brands believe blogs are the best tool for moving a customer through your sales funnel.
Blogging is still an essential part of any comprehensive digital marketing strategy. It allows brands to establish themselves as thought leaders, provide valuable insights to their audience, and improve search engine rankings. In the transportation and logistics industry, blog content can be especially valuable when you're trying to stand out from a long list of competitors. Here are some of the benefits of utilizing blog content in transportation and logistics marketing.
Establishing Thought Leadership
Blogs provide an opportunity for transportation and logistics companies to establish themselves as thought leaders in their industry. By sharing industry news, trends, and best practices, you can provide valuable insights to your audience and position your company as an industry leader.
At drop & hook, we published a blog in January 2023 featuring upcoming transportation and logistics events and why you should attend them. In April, this blog was still our top viewed blog with 26 page views alone this month. The best part? The last time we promoted this blog was in January.
Improving SEO
Search engine optimization (SEO) is critical to the success of any digital marketing strategy. Blog content can help improve your website's SEO by providing fresh and relevant content for search engines to index. By including relevant keywords and internal links in your blog content, you can improve your website's overall SEO and increase your search engine rankings.
Driving Traffic and Leads
According to HubSpot, short articles (less than 3,000 words) ranked third in the B2B content assets that generated the best results.
Blogs can drive traffic and lead generation. By including calls to action (CTAs) in your blog posts, you can encourage readers to take action and engage with your company. This could include subscribing to your email list, downloading a white paper, or scheduling a consultation.
We shared a 2023 Google Calendar featuring transportation and logistics events, holidays, and award deadlines in December 2022. Even without promoting it, we're still generating valuable leads from this asset in April 2023.
Engaging Your Audience
Finally, blogs provide an opportunity to engage with your audience. By encouraging comments and feedback on your blog posts, you can open a dialogue with your readers and build a sense of community around your brand. This can lead to increased loyalty and a stronger connection with your audience.
In conclusion, blog content is an essential component of any comprehensive transportation and logistics marketing strategy. It allows companies to establish themselves as thought leaders, improve their SEO, drive traffic and leads, and engage with their audience.
Not sure where to start? Check out HubSpot's Ultimate Guide to Growing Your Blog Readership or contact us for help.