From email marketing to social media copy, great stories are what tie it all together. Chances are your brand already has a few of those! But maybe you need help identifying those stories within your organization, getting them into the right format or serving them to the right audience. We can help with all of that, or just the pieces you need to supplement your internal marketing or communications team.
Not sure where to get started? No worries. We’re here to help you define what it is that you need and then execute on that vision. We can create the right content for your audience in a format that will work best for them. We can get it ready to deliver on the platforms where they’re already engaging or do the leg work for you. Below are a few of the services we have offered in the past, but we’ll customize a package to your unique needs. Contact us to discuss options!
Social Media & Content Strategy
Most drop & hook clients start here. Over the course of a six to eight-week discovery project, we’ll do a deep dive into your brand and audience and use that research to define your strategy.
We know time is one of your most valuable assets. Investing in building a solid strategy means the end of false starts and rework on content projects. We’ll get aligned upfront, define your brand voice, set goals, and make a plan for measuring success.
Once you understand your audience, you’ll need to start creating content to engage them. Creative campaign concepts can be part of your larger content strategy, or be utilized as part of a specific promotional effort—for instance, a new product launch or event.
A great creative concept can be extended across multiple channels and platforms for a fully integrated experience, but we’ll keep your needs and resources in mind and deliver concepts that can be delivered within your timeline and on budget.
Whether it’s founding a Facebook group or engaging your employee base for an advocacy program, we know how to get your community talking.
Community management services include inbound message monitoring and response, reputation and review management, group moderation, or message scheduling and publishing. Our team can act as a supplement to yours, provide training and resources, or simply handle the whole thing so you can get back to work doing to the things you enjoy.
Copywriting & Content Production
A successful brand presence on social media requires a steady stream of content. Drop & hook provides copywriting and content production services for paid advertising copy, organic social media post copy, blog posts, email marketing, newsletters, and more. We can price your package based on an ongoing retainer or price out a specific set of content pieces as a project.
For larger production needs—video production for instance—we have a team of trusted partners we turn to, or we can work with your preferred team. Our staff is available to act as project or traffic manager, creative director, or helpful partner in the process to make sure the end results you get align with your strategy and meet your needs.
Social Media Training & Education
It can be hard to keep up with the speed of social media! We offer training workshops or consulting packages to get your internal team up to speed and aligned with strategy. Typically training sessions would be priced as a half-day workshop or would be a part of a larger engagement.
Stop throwing money at boosted posts and wondering whether it worked! Whether you simply need someone to guide your existing creative towards success or are starting from scratch, we can make sure your ad dollars are effective.
Facebook, Instagram, and LinkedIn advertising are our specialties, and we welcome a challenge in reaching a unique, niche audience. Typically paid social would be considered alongside organic content programs with our overall retainer serving both needs. We’ll define a business goal and make sure your advertising can connect. We can also price out a package to meet your advertising spend and activity level on a project basis.
Wondering whether you can reach a niche audience through Google ads? We can show you the way! drop & hook is proud to be recognized as a Google Partner, a mark of our expertise in managing paid search campaigns for our clients. Perhaps more importantly, we know the transportation & logistics industry so you won't have to teach us the lingo and we're willing to help you drill down to the right keywords that will perform best for your unique business.