The drop & hook team was humbled to receive two Trailblazer Awards from the Transportation Marketing & Sales Association (TMSA) during the 2025 Logistics Marketing Sales Conference in Austin, TX. TMSA's annual awards recognize the best marketing and sales initiatives within the transportation and logistics industry. 2025 marks the fourth consecutive year that drop & hook has earned trailblazer recognitions, further supporting our commitment to being a top marketing agency for transportation & logistics brands.
"We're incredibly grateful for the trust that long-standing clients like Wreaths Across America and Fleet Enable have placed in us," said Michelle LeBlanc, drop & hook Founder/CEO. "Their willingness to embrace bold, innovative strategies alongside our team has been instrumental in achieving these breakthrough results."
Learn More About Our Trailblazing Projects:
- Moving the Mission: A Campaign with Wreaths Across America
Building on last year’s award-winning TikTok launch, drop & hook supported Wreaths Across America in elevating its Moving the Mission campaign in 2024 by expanding the nonprofit’s TikTok presence and direct outreach to trucking partners via email marketing. This campaign pushed the boundaries of digital outreach in the trucking industry by experimenting with a $150K TikTok ad credit, which included a Top Feed campaign and sparked posts, launching a TikTok Creative Challenge to collaborate with creators, and utilizing what we know works - organic driver engagement stories and behind-the-scenes looks at the First Mile Driver Experience. Follow Wreaths Across America on TikTok here!
- Deliver Better: A Campaign with Fleet Enable
When we initially began working with Fleet Enable, the fledgling technology startup was, at most, a minimum viable product launched in the peak of the pandemic when e-commerce business was bustling. To set themselves apart from the crowded parcel delivery field, the brand targeted a white glove last mile carrier audience with sophisticated technology. However, finding sales success with this historically hesitant audience would require significant investment into brand building alongside the development of the product itself. In 2024, the fruits of that labor paid off with Fleet Enable graduating from startup status to a profitable, trusted enterprise solution serving 50 customers and hosting their inaugural user conference.
How did we get there? An integrated marketing approach that blended PR, event marketing, thought leadership, social media, and content marketing tactics. In 2024 specifically, our efforts added additional trailblazing depth with the launch of a new, more user-friendly website and the launch of the #DeliverBetter user conference and roadshow more effectively connecting Fleet Enable to their customers both online and in-person. Learn more about Fleet Enable here!
TMSA is the only association dedicated to advancing the success of marketing and sales professionals in all modes of the commercial freight transportation market. Learn more about TMSA's recognition programs here.