A Marketing Agency Purpose-Built for Transportation and Logistics Brands
Our small but mighty team brings deep, hands-on expertise across social media strategy, content creation, paid media, email marketing, HubSpot automation, employer branding, and executive thought leadership. Unlike generalist agencies, every person on our team works exclusively in transportation and logistics, and we pride ourselves on hiring from within the industry and retaining our staff. That means when you bring us on, you get specialists who already understand your world from day one.
Get In Touch
MICHELLE LEBLANC, FOUNDER
Michelle LeBlanc is the founder of Drop & Hook, a marketing agency specializing in solutions for transportation and logistics companies. Her work has spanned B2B and technology product marketing, social media brand building, employee engagement and recruitment strategies. Over the last decade, she has developed a specialty in transportation and logistics marketing, working with 3PLs, truckload carriers, and technology leaders in the developing digital freight space.
Before founding Drop & Hook in 2018, Michelle worked at marketing agencies Fuseideas and Industrium (formerly Kemp Goldberg Partners), leading social media, email, content, and inbound marketing efforts, and held social media strategy roles at advertising firm KBS+, and at IIR USA, a marketing event firm.
From counseling c-level leaders at Fortune 1000 firms to shepherding fledgling brands to launch, her marketing experience is strategic and goal-oriented, both platform and medium-agnostic; with a focus on embracing marketing technology and measurement tools to develop and serve the right content and messaging to the target audience at the right time.
KENZIE COPELAND, SENIOR ACCOUNT MANAGER
Kenzie, with over seven years of marketing experience, joined drop & hook as our inaugural full-time employee in 2021. As our Employer Branding Lead, she drives the development and execution of targeted marketing strategies that elevate employer reputations while both attracting and retaining talent. Kenzie's extensive marketing expertise spans from crafting engaging social media campaigns to implementing effective email marketing strategies, ensuring the achievement of our transportation and logistics clients' goals.
Kenzie earned her master’s degree in strategic communication & innovation from Texas Tech University.
TRACY NEILL, ACCOUNT MANAGER
Tracy is a Marketing Account Manager with 6+ years of experience in digital marketing and 5 years of experience in the logistics industry. Tracy has experience managing content across multiple channels including websites, email marketing, social media, webinars, and tradeshows. Throughout her career, she has developed a passion for building strong partner relationships and cultivating quality content to help businesses grow and meet their goals.
Tracy graduated from Longwood University with a bachelor’s in Marketing and a Master's in General Business.
TAYLOR GANT, DIGITAL MEDIA MANAGER
Taylor, Drop & Hook’s Digital Media Manager, collaborates closely with clients on their social and PPC advertising accounts, leading the development and management of paid media campaigns. With a focus on crafting strategic campaign strategies and ad account management, Taylor ensures campaigns are optimized to meet business goals. Her experience spans from initiating new accounts and strategies to refining existing campaigns and devising expansion plans. With specialized experience in Google, Facebook, and LinkedIn Ads, Taylor constructs cross-platform campaigns, ensuring targeted messaging reaches audiences at the right time.
Taylor is a graduate of Texas A&M University with a degree in Media Studies. She joined Drop & Hook in 2022 as a Digital Marketing Coordinator and has since specialized in Digital Media.
STACIE WIEGMAN, DIGITAL MARKETING COORDINATOR
From the beginning of her professional career in marketing more than five years ago, Stacie has been serving the transportation/logistics industry. Stacie has led digital marketing efforts including paid ads, content creation, website design, social media management, SEO, analytics, graphic design, photo editing, video production, and more. Furthermore, Stacie has worked alongside carriers of various sizes and unique objectives. Whether it’s recruiting, sales support, or internal communication, Stacie has seen many aspects of the trucking industry.
REBECCA LEGERE, CONTENT WRITER
When it comes to quality copy, it’s about more than just pretty words on a page. It’s about effective content that grips your audience and communicates your story effectively. That's been Rebecca’s specialty for nearly 10 years.
From conception to final edits, she’s an expert at finding the voice that best reflects an organization's brand and goals. From start-ups needing to forge an initial, meaningful online presence to established businesses wanting to breathe new life into their brand, updating corporate websites, creating engaging copy for newsletters, collateral, or social media – she’s done it all. And for a multitude of industries, including the apparel industry, trucking/transportation, travel, insurance and more.
Interested in joining the team?
Our Accreditations
Meta Business Partner
Google Partner
Our Partners
Bigger project? We play well with others.
Bring your own preferred vendors or tap into our extensive network of creative professionals:
Blackfly Media: Video production and public relations
GNF Communications LLC: News writing, earned media, press relations, integrated PR planning
Berce Creative: Copywriting and blogging
GoodQ Media: Media planning & buying, and measurement solutions
Willem LLC: Branding and design
OUR EXPERIENCE: TRANSPORTATION AND LOGISTICS BRANDS WE'VE SUPPORTED
Drop & Hook is a boutique marketing agency dedicated to building lasting relationships with select clients. We’re proud to focus our services directly on the transportation and logistics industry. Our team has delivered results for freight brokers, trucking carriers, logistics companies, 3PLs, supply chain, warehousing and fulfillment providers, technology and service companies and more.
To learn more about our experience, get in touch.
