In the fast-paced world of transportation and logistics, time is of the utmost importance. Marketers are constantly looking for ways to streamline their processes and work more efficiently, and artificial intelligence (AI) tools can provide a significant advantage. Keep reading to learn how you can utilize these tools and understand the potential pitfalls to look out for.
Currently, some of the trending AI tools include ChatGPT, Bard, and Bing.
Here are some of the way that transportation and logistics marketers can utilize these AI tools:
- Brainstorming: Need an idea for a blog that considers search engine optimization and industry trends? AI tools can quickly provide a list of blog ideas for you to run with.
- Content Generation: AI tools like ChatGPT can quickly generate content such as blog posts, email copy, and social media captions. While the content it produces should be considered a first draft and will still need to be edited to come from your brand voice, align with your communication objectives, and be reviewed for false information, this can be a first step in your content generation journey that saves you time and helps you create effective marketing campaigns.
- Add Humor and Trends to Your Content: When you're writing content all day, you might find that your creative juice runs out. Use AI tools to connect your message with trends or add some humor with puns.
While these tools can transportation marketers, it's important to be aware of the pitfalls these tools can bring such as:
- Sharing False Information. Several of these tools share responses as facts without sources. You should always fact check responses and look for other sources of information to ensure the content shared is credible. As Mashable says, "Need ideas? Great! Need facts? Stay away."
- Creating Mass Amounts of Undifferentiated Content. As a transportation marketer, your goal is to stand out from your competitors and share your unique value proposition. Don't use these tools to create content unless you're using the content as a first draft that will be tailored to fit your brand voice that speaks to the who, what, and why of your content. Here's a fun example from Nate Shutes where he uses an AI tool to create unique content.
By using these AI tools as a starting point, transportation and logistics marketers can save time and work more efficiently. But in the end, these tools won't be able to replace your marketing team who understands your brand voice, target audience, and all the quirks that come with your marketing strategy. As Caroline Forsey with Hubspot says:
"Rather than thinking of AI as a content creator replacement, it's better to think of AI as a marketer's efficient side-kick."
At drop & hook, we understand the importance of staying ahead of the curve when it comes to technology and marketing. That's why we're constantly exploring new tools and technologies that can help our clients achieve their goals.